Psychological barriers and prejudices within the human mind are destroying any chance for individual, and consumer-led action. Can cities be re-designed to overcome them?
The number of times I’ve heard people say they don’t give a damn about the environment and climate change is countless. Hardly born out of ignorance though, they are displaying what is in fact a normal, human psychological reaction to a seemingly distant problem that does not have immediate ramifications in their lives. It’s also an immensely stubborn obstacle to environmental progress that sustainable-lifestyle advocates cannot afford to overlook.